here's what keeps us going
We think it's pretty amazing when women pursue enterpreneurship after becoming a mom. We're passionate about helping female, BIPOC and/or mom entrepreneurs succeed.
We know just how difficult the transition into parenthood is and how lonely it can feel. Which is why it's so important for us to talk share our motherhood stories & struggles.
We care about creating a community full of brands with really amazing values such as ethically made, Earth friendly, inclusive & clean ingredients to name a few.
clean ingredients
we prefer clean & simple formulas
It’s not 1997 anymore. Brands have no excuse to use bad-for-you-and-the-planet ingredients that we can’t pronounce. The only way forward is clean. And we’re here for it.
ethically made
transparency & fairness matter
How things are made are just as important as the products themselves. We take pride in supporting brands with ethical & transparent manufacturing.
inclusive
here for all types of families
Representation and inclusivity are ALWAYS on our minds. We make a conscious effort to represent what society looks like—from the pictures we post to the brands we partner with.
GIVES BACK
kindness is contagious
Donating time, money & resources isn't always the easy choice for small businesses. And we respect those who do.
made in us
proudly US businesses
When it feels like just about everything is produced overseas, it's extra admirable when businesses put in the extra work to keep things local.
made in canada
proudly Canadian businesses
We know where things are made are important to many families so we're making it easier to shop products proudly made in Canada. Feels good contributing to your country’s economy, eh?
female founded
By Women, For Women
As a motherhood brand it only makes sense that we work with as many female-founded company’s as we possibly can. Because a bra brand run by men just doesn’t sit right with us.
BIPOC OWNED
Brands by Black, Indigenous and People of Colour
We partner with brands who are owned by Black, Indigenous and People of Colour because of their quality products, like-minded values and because underrepresented founders deserve to be celebrated.
mom owned
no entrepreneur quite like a mother
Our founder is a mother of two babies and began building this company just as the pandemic was starting. We know what it’s like to run a business under chaotic circumstances and we want to honor women in the same position.
earth friendly
making the world better for our kids
Using responsible, natural materials is responsible for the planet and better for humans in the long term. We're proud to highlight brands working to make the world better for our children.
